Bloom is more of a concept store in Mohandessin, Cairo. Bloom is split up into three departments: Healthy & Wellness, Beauty & Cosmetics and Mother & Baby Care. The Health & Wellness section contains a pharmacy with medical experts on hand. You can get products as you can have your blood pressure checked, check out your body fat index, and more. The first floor is all about beautification. Every make-me-pretty item is be along with a mini-makeup studio and a dedicated room where you can check your skin type. Plus, they’ve got a perfume wheel! The second floor is about baby-related items from strollers to pacifiers to toys. BLOOM is aiming at revolutionising the way Egyptian shop, the photography shooting was geared toward depicting and emphasising the unique atmosphere and products available at the store.